Lab96 Studios takes its name from Under Armour’s earliest days. The company was founded by Kevin Plank in 1996, and early ...

Arsenal boss Mikel Arteta has become a key ambassador for Under Armour. Arteta has been appointed global ambassador and direct of performance at Under Armour. The 43 year-old said: "The collaboration ...

Bot networks can inflate outrage and skew sentiment around brands. On Ad Age Insider, hear how to detect bots and why publicly blaming bots can worsen a crisis.

The NFL season kicks off tonight, and launching alongside it is Under Armour's boldest football campaign yet — We Are Football. For more than three decades, Under Armour has been rooted in the sport, ...