Under Armour has been trying to reach women for years, but its efforts still appear to be falling short. The sportswear company has long described the women's apparel market as a big opportunity for ...

Under Armour’s newest performance clothing line, UA Rush, is a beautiful combination of science and apparel design. It’s a mineral-infused fabric designed to enhance the performance of the wearer by ...

South Carolina women's basketball fans will have a new way to cheer on its student-athletes this postseason. Together with Under Armour, each of the 16 members of the team will have a custom shirzee – ...

Hawthorn joins a number of prominent global leagues and athletes in Under Armour’s lucrative partnership stable, including ...

WITH brawny athletes wearing its sleek, sweat-absorbing apparel in hard-charging situations, the sportswear maker Under Armour became the brand of choice for young men in their teens and 20s. Now the ...

Financial terms of the deal were not provided, but Under Armour will provide all players, coaches and staff with performance apparel and accessories both on and off the court. "We couldn't be more ...

This landmark agreement marks Under Armour’s first involvement with an Australian Rugby Union team, and comes hot on the ...