Under Armour has turned its innovation lens onto the ubiquitous backpack. The Baltimore-based sports brand set out to redesign the accessory that has long been maligned for the weight and strain ...
Let’s be real: most backpacks feel like they’re trying to break your back by lunchtime. But Under Armour just dropped the UA No Weigh Backpack, intended to keep strain off your back. Designed to go as ...
Under Armour’s new UA No Weigh Backpack has brand loyalists ready to empty their wallets. It’s retailing for $140 right now and is expected to sell out quickly. The item is so popular, that Under ...