In the era of direct-to-consumer disruption, any brand can claim its product is different. So how do the brand’s t-shirts really stack up? Do they really make every guy look better? I tried them to ...

As part of its omnichannel expansion strategy, DTC menswear brand True Classic has launched at 460 Target stores nationwide. Consumers will be able to purchase the brand’s Short Sleeve Classic Crew in ...

The polo is the embodiment of casual sophistication. Ah, the iconic polo shirt: a true knight in shining armor for menswear, gallantly charging through the ages since its debut in 19th-century polo ...

Being a DTC brand is a bit of a slog lately — just ask Peloton, Wayfair or Allbirds. But as these brands and many others look to new channels, such as stores and wholesale, to combat flagging sales ...

An image from the True Classic ad campaign. True Classic, a direct-to-consumer men’s wear brand, consists of ‘elevated basics,’ two words which are becoming very common these days, with new brands ...