In 2013, Stephen Curry shocked the sneaker world by signing with then-upstart apparel company Under Armour over basketball powerhouse Nike. The deal was considered a defining moment in Curry's ...
New York (CNN) — It was once hyped as a worthy rival to Nike. But at present, Under Armour, founded by a 23-year-old former college athlete, is struggling to “just do it.” Instead, the brand that’s ...
The long wait is over. Auburn athletics is officially "Team Nike." The switch from Under Armour to Nike was announced in April 2024 and is now in effect as of July 1, 2025. The familiar athletic ...