J.C. Penney wants consumers to reconsider what they think they know about the 123-year-old department store chain. To do so, the retailer is launching an ambitious multistep marketing campaign that ...

The critical holiday sales period is here, bringing to the spotlight a number of seasonal campaigns that brands have spent months — if not longer — fine-tuning in pursuit of a revenue surge. For J.C.

Time has been on model Ashley Graham’s mind lately. There never seems to be enough of it as a working mom — raising sons ...

Ashley Graham is taking center stage, literally. The supermodel and body-positive powerhouse has unveiled her first namesake collection for JCPenney, unapologetically designed for curvy women, and The ...

NEW YORK (AP) — J.C. Penney is joining its department store rivals in pruning its store numbers in an era of online shopping. Penney said Friday that it will close 130 to 140 stores as well as two ...

An activist shareholder agitated for changes that sent retailer into a spiral. William Ackman, chief executive officer of Pershing Square Capital Group LLC and Canadian Pacific Railway Ltd. board ...

As a leader behind many of the world’s best-known brands, he exuded operational know-how. He also displayed a rare humility, which helped drive his success. By Michael S. Rosenwald Myron E. Ullman III ...

Myron E. Ullman III, the unassuming retail executive who gave Macy’s a strategic makeover, revitalized J.C. Penney during two stints as CEO, and held key positions at Starbucks and the French ...