Aston Martin F1 Team struck a new deal with Hugo Boss. The German luxury clothing company is set to become the official fashion partner for the British auto brand that races in the FIA-sanctioned ...

During Milan Fashion Week, Hugo Boss stole the show with its BOSS Paradox spring/summer presentation. The runway show took ...

Hugo Boss is a company with grand ambitions. Upon joining the company in June 2021, newly appointed CEO Daniel Grieder launched a strategic growth initiative called Claim 5 to take the German luxury ...

How do you introduce a new brand to Gen Z? According to Hugo, whose new line Hugo Blue targets this audience, you focus on premium denim and mix in a little bit of streetwear. You also throw a party ...

Hugo Boss is promoting the debut of its new denim-focused line, Hugo Blue, by joining online gaming platform Roblox, according to news shared with Marketing Dive. The German fashion house has set up a ...

Augmented reality has helped shoppers virtually try on goods from retailers including Amazon, Warby Parker, and Fendi — but Hugo Boss is taking the feature to another level. The German brand has ...

Forbes contributors publish independent expert analyses and insights. German fashion house Hugo Boss has been warned by activist shareholder Frasers Group that it will vote against any dividends, as ...

Frasers Group, the retail empire controlled by billionaire Mike Ashley, has tightened its grip on Hugo Boss after upping its stake. The owner of Sports Direct and House of Fraser has increased its ...

Located in the trendy SoHo neighborhood, the restaurant will highlight authentic Italian gastronomy and sophisticated Hugo Boss tailoring via inventive new cocktails, top-notch dishes, and an ...