It's only been a few short years since Fujifilm began its journey to push its own vision of exactly what a medium format camera should be. After decades of medium format being large, boxy, and heavy ...

Designed to give the option of a more compact medium format camera, the Fujifilm GFX 50S lets you use it with or without the electronic viewfinder. The camera has been designed with good ergonomics in ...

The FUJIFILM GFX ETERNA 55 pays homage to ETERNA, the company’s final motion picture film stock. By naming this new camera ...

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Fujifilm has announced the GFX 50S II, price tag £3,499 / $3,999, an update to its compact, lightweight, 51.4MP mirrorless medium format camera. Priced under £3,500 / $4,000 for the body only, the ...

The Fujifilm GFX 50R is available for £3999 body only. This makes it the most affordable medium format digital camera available. You'll also need to look at a lens (or lenses) to go with the system, ...

Fujifilm’s new F-Log2 C and F-Gamut C deliver wide dynamic range, smooth highlight roll-off, and expanded Film Simulation ...

Fujifilm announced the GFX 50R at Photokina 2018, amid everybody else and their dog announcing full-frame models, it proudly proclaimed it had a new “super full frame” offering. To put it properly, ...

Fujfilm has announced digital cinema camera GFX ETERNA 55 will be available from October. The camera features a large format sensor – GFX 102MP CMOS II HS – with a diagonal length of 55cm (43.8mm wide ...

Fujifilm has unveiled the GFX 100S with a huge 102-megapixel medium-format sensor and a surprisingly compact body. It’s actually smaller than Panasonic’s full-frame S1R and just a bit heavier than the ...

VALHALLA, N.Y., September 11, 2025--(BUSINESS WIRE)--FUJIFILM North America Corporation, Electronic Imaging Division, announces the release of its FUJIFILM GFX ETERNA 55 Filmmaking Camera ("GFX ETERNA ...

Fujifilm’s medium-format camera is getting more lens options. On April 19, Fujifilm announced the Fujinon GF 110mm f/2 R LM WR and GF 23mm f/4 R LM WR lenses, along with an updated lens roadmap that ...