Once synonymous with sleek runway looks and red-carpet moments, the brand is entering 2025 with a fresh identity, a ...

Maison BCBG, the fashion house founded by Max Azria, has relaunched the label with a new collection for fall 2025, designed to reflect French sensibility with “a distinct, modern approach to everyday ...

Ava Dash — the daughter of music mogul Damon Dash and fashion designer Rachel Roy — is making a name for herself thanks to BCBGMAXAZRIA. The 23-year-old was tapped to be the face of the luxury label’s ...

BCBG, a retailer that sells women's dresses, apparel and accessories, is closing 120 stores, including its three stores in the St. Louis area. California-based BCBG Max Azria Group Inc. said it's ...