Apparel Startup XX-XY Athletics Is on a Mission to ‘Save Women’s Sports.’ Critics Say It Is Cashing In on the Anti-Trans Movement

Founder Jennifer Sey is at the center of a political and cultural shift as her company has hit over $1 million in sales in ...
Business Wire

XX-XY Athletics: Introducing the Only Athletic Brand to Stand up for Women’s Sports

DENVER--(BUSINESS WIRE)--An apparel industry leader known for her creativity, courage and cultural acuity, Jennifer Sey is combining her experience as an elite athlete, seasoned brand executive and ...

Lululemon partners with NFL to launch officially licensed apparel for all 32 teams

Athletic apparel giant lululemon partnered with NFL for its first-ever officially licensed team gear collaboration, launching ...
The Daily Signal

New Athletic Clothing Brand Gets It: XX and XY—Vive La Difference!

Virginia Allen is a senior news producer for The Daily Signal and host of "The Daily Signal Podcast" and "Problematic Women." Send an email to Virginia. Kristen Eichamer / @KEichamer Kristen Eichamer ...
USA Today

Kristin Juszczyk’s Off Season brand branches into women’s sports with WNBA collection

Fashion designer Kristin Juszczyk first noticed the limited options in women’s sports apparel back in 2020 when she was looking for something to wear to cheer on her All-Pro fullback husband Kyle ...
CNN

Expensive doesn’t mean better when choosing athletic apparel, experts say

If you have resolved to start a regular exercise regimen this year — congrats! But does that mean you need to buy pricey fitness apparel? While exercise-specific clothing can be a worthwhile ...
Malaysia Sun

Lululemon enters sports arena with NFL apparel collaboration

Lululemon announced a new partnership with the National Football League to launch an apparel collection featuring officially ...