Adidas Originals, like many other brands, is preparing for new product launches as Halloween approaches. Its Halloween offering, the Superstar Halloween shoes, are made of white leather and feature a ...

adidas Originals continues to ramp up its sustainable efforts with its new “Plant and Grow” initiative, and the first to come out of this new program is the Superstar Mule. Taking the original ...

Today, adidas Originals is embracing that legacy with a forward-thinking lens. Its SS25 campaign, titled “The Original,” is more than a marketing effort but a cultural manifesto. It’s a tribute to the ...

Though adidas Originals has had a great deal of success with their "Icons" campaign this year, when I think of adidas Originals Icons, I immediately think of the Kings of Rock - Run DMC. Back in 1986, ...

adidas Originals is pushing the 'Superstar' back into the cultural spotlight with a bold reminder that the streetwear icon isn’t just a throwback. Having first launched its global “The Original” ...

Adidas Originals has launched a new global campaign for its Superstar sneaker, featuring actor Samuel L Jackson as narrator in an effort to reinforce the brand’s cultural associations. The campaign, ...

If a sneaker brand is lucky, it will release a handful of classics. adidas isn’t just a “lucky” brand. It has a catalog of timeless designs, and this fall, it’s highlighting three that transcended ...

Originally released as a basketball shoe in 1969, the Adidas Superstar would eventually transcend its sporting roots and become a staple of the style industry. This can be credited to its culture ...