A company best known for running shoes and sportswear wants to get people moving again—and it thinks virtual reality could be a way to do that. Gaming has long traded on the appeal of professional ...

Asics’s upcoming NFT auction is an experiment, both for the brand and for the sportswear and leisure vertical as a whole. As exclusive creators become more central to digital marketing, the need to ...

ASICS (TSE:7936) shares have picked up noticeable momentum over the past month, with a 4% return. This has drawn attention ...

“India is a crucial market for us and with the changing consumer landscape we see a huge potential with new and emerging demand for sports across different regions in India,” said Yasuhito Hirota, ...

One of the most common questions new runners ask is, “What’s the best running shoe?” The short answer: it depends. Whether ...

(Reuters) -Japanese sportswear giant ASICS will ramp up India manufacturing to 40% from 30% over the next few years to ensure steady supply, a top executive told Reuters, as the country's regulations ...

Japanese sportswear company Asics is collaborating with the charity I:Collect on a sports apparel recycling and reuse initiative in Europe. The programme will enable the recycling and reuse of Asics ...

In the run-up to next year’s Olympic Games games, Japanese sporting goods giant Asics Corp aims to collect about 30,000 items of used sportswear to recycle into new uniforms for the Tokyo 2020 Japan ...

A company best known for running shoes and sportswear wants to get people moving again—and it thinks virtual reality could be a way to do that. Video gaming’s presence in Tokyo caught the eye of one ...